The Number of Times I Want to Quit My Business (In a Day)

The number of times I want to quit my coaching business in a single day is... honestly shocking.
Even to me.

I love this work more than anything. I love helping people. I’m obsessed with building belief, with the possibility of something new, and creating the future we dream about.

And still—there are days where I want to walk away from the whole thing.

Not forever. But for the day? Oh yes.

Building a business, finding my voice, writing in a way that connects, figuring out what to say, keeping up with marketing trends, algorithms, and whatever Substack is doing this week... it’s exhausting. And some days I just want to lie down and read a book. (Okay, most days.)

And I know I’m not alone.

I hear this from coaches all the time. When things get hard, when the path from A to B feels fuzzy, uncertain, unclear, our brain offers us what sounds like the most reasonable option:

Let’s just not go to B.

Why even try? Let’s wait until we know exactly how. Or do something else.

But I know that’s not what I want.

I want this—all of it—because I know my purpose is here, doing this work: serving, teaching, and supporting heart-led coaches to believe in themselves and coach with confidence. That’s my calling.

And here’s the wild part: I’ve felt this internal struggle before.

I was in my junior year of high school, taking English class with Mr. O’Donnell (apologies, Mr. O’Donnell, if you’re reading this). I had an essay due on Great Expectations, which I hadn’t finished reading. Instead of picking up the book, I picked up the Cliff Notes and whipped out a very average, C- to be exact, paper.

Back in the 80s (I’m dating myself here), that was our “Ai” and it felt like a genius move at the time.

But what I missed was everything.

I missed seeing myself do something hard and getting the satisfaction of finishing something I had started. I skipped the learning that could come from feeling uncomfortable, overwhelmed, and out of time, and doing it anyway.

And what’s so funny now is… I love reading. I absolutely adore it. I have no less than 12 books on my nightstand right now. I didn’t just learn to love reading; I taught myself to love reading by staying with it. By turning page after page after page. By encouraging myself to keep going.

So when I want to quit (which again, is... often), I remind myself of that girl in 11th grade who thought she wasn’t capable or smart enough to finish the assignment myself, and I thank her for showing me what happens when I believe the shortcut is the only option.

The truth I’ve learned the hard way? There’s no shortcut.

There’s just the next paragraph.

The next page. The next chapter.

The next little step keeps me aligned with the work I’m here to do.

And when I coach, or write, and show up, I’m not doing it because it’s easy. I’m doing it because it matters.

Because this is the path to confident coaching and authentic leadership.

Because this is the path to building something real.

And because I know the finish line isn’t the goal, it’s seeing myself continue, again and again, when it would be easier to opt out.

So if you’re in that “I want to quit” season today, you’re not alone.
You’re not failing.
You’re human.

Just keep turning the page and then the next one. You’re not done yet.

With immense appreciation & gratitude. Always.