
The Number of Times I Want to Quit My Business (In a Day)
Building a business, finding my voice, writing in a way that connects, figuring out what to say, keeping up with marketing trends, algorithms, and whatever Substack is doing this week... it’s exhausting. And some days I just want to lie down and read a book. (Okay, most days.)

When the Past Feels Like Proof
Hindsight bias is when the past feels like proof of what’s coming.
It convinces you that what happened before is exactly how it will go again.
And it makes the fact that things didn’t work out last time feel like a personal failure you should have definitely seen coming.

What Happens When You Bet on You?
Most people don’t hold themselves back because they lack ability. They hold themselves back because they focus more on what could go wrong than on what’s possible.

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