When a Coach Fully Claims Her Authentic Way

I spent last week traveling and reconnecting with coach friends—some of whom I’ve known for years. There’s something about being in a room full of brilliant people who care about deep work, transformation, and doing things with their whole hearts.

But one moment in particular has stayed with me long after I arrived home, unpacked, and settled back into my routine.

A colleague shared a closing reflection at the end of our group time together, and it was breathtaking, not because of the specific words she used, but because of her presence and clarity.

She glowed.

She wasn’t trying to be impressive or brag about how good things were for her.

She spoke with this calm, grounded energy that made it so obvious she wasn’t just talking about her work—she was truly living it.

She had claimed her authentic way of doing her work.

I’ve known this coach for a long time. I’ve had many conversations with her when she felt intimidated, stuck, or unsure about how to share her services in a way that felt good. I’ve listened to her frustration about posting on social media, her hesitation around putting herself out there, and her resistance to strategies that felt like they were built for someone else.

And now?

She had stopped outsourcing her energy to “expert advice” or rigid “success formulas”. She had dropped the “you should do this, this way approach” and started living into:

• What am I good at?

• What do I know?

• How do I want to work?

• What kind of business do I want to build?

And she went for it.

I could see the shift not just in her results (though yes, she’s signing clients), but in how she carried herself. She looked free. Aligned. Magnetic. She was GLOWING.

It was incredibly powerful to witness.

And it reminded me: this is what I want for all of us.

To get to this place.

I LOVE helping coaches stop performing and start owning their approach to work. Because when a coach steps fully into their identity, presence, and power, everything changes.

They attract the right clients. They hold more transformative sessions. They work with more joy. And they finally start building the business that fits them, not someone else’s plan.

I know this because I’ve been there too.

There were many years when I was caught in the loop of shoulds, trying to follow the rules, replicate what worked for someone else, and show up in ways that never felt quite right for me.

The results? Disconnected. Scattered. Prentending. (Ouch, that one is hard to admit out loud.)

And second-guessing everything.

But when I returned to what I knew—when I led from my values, my mission, and my natural energy—things began to fall into place.

This is what I want for every coach I work with.

Here are Five Ways to Start Claiming Your Authentic Coaching Style

The truth is, no one else can tell you how to be you. The most effective, resonant coaching businesses are built from the inside out.

Here are five powerful ways to start getting back into alignment with your own truth:

1. Clarify Your Core Values

What matters most to you in life and in your coaching practice? Where do you feel friction in your work—signs that you’re living out of alignment with what matters? Start here. Your values will guide you forward.

2. Reconnect to Your Mission

Why are you doing this work? What future are you building? When you center your mission, you create a business that energizes you—and deeply resonates with the right clients.

3. Separate “Afraid” from “Repelled”

Posting online might feel scary because it’s new (that’s fear). But if the format, tone, or approach feels heavy, draining, or off-brand (that’s repulsion). One is a protective response. The other is a misalignment. Know the difference.

4. Ask: What Lights Me Up?

Do you love writing? Speaking? Hosting small in-person gatherings? Taking beautiful photos? Coaching at the whiteboard? Your business should reflect your natural energy. Follow what lights you up.

5. Name the “Shoulds” and Question the Rules

Where are you doing things because you think you have to? Whose advice are you following? Whose voice are you afraid of disappointing? Just because you haven’t seen it done your way doesn’t mean it can’t be done. You get to go first.

For Comments:

How will you approach claiming your authentic coaching style this week?

With immense appreciation & gratitude. Always.