The Decision You Think You Made (But Haven’t Really)
We like to believe that once we make a decision, we’ve decided.
But sometimes, what we call a decision is really just a maybe in disguise.
We say we’re committed to building our coaching business, but we keep questioning whether we’re ready.
We decide to finally start working out, but we keep “waiting for the right time.”
We commit to a big life change, like moving to a new city, but then we keep revisiting the same pros and cons list.
I’ve been there—telling myself I’d decided on something, only to find myself circling back to the same doubts, the same hesitations, the same what-ifs.
At first, it seemed harmless—just me being thoughtful, making sure I was making the right choice. But over time, I realized something:
Flip-flopping, second-guessing, and revisiting decisions comes with a cost.
It drains time, energy, and confidence. And often, the biggest thing holding us back isn’t the decision itself—it’s our fear of commitment.
If you’ve been stuck in a loop of indecision, let’s take a closer look at why it’s so costly—and how to recognize if you’ve actually made a decision, or if you’re just circling around it.
The Hidden Costs of Not Really Deciding
When we stay in a loop of uncertainty, we don’t just delay progress—we create unnecessary struggle.
1. It Wastes Mental Energy
Indecision is exhausting.
I remember a time when I spent months debating whether to launch a new offer in my coaching business. I’d think, Maybe I should… but what if no one signs up? But I know I want to… but what if it’s not the right time?
Instead of using my energy to take action, I was using it to rehash the same thoughts over and over.
I see this happen with coaches all the time:
The person who keeps debating whether to leave their job but never applies for anything new.
The coach who keeps saying they’re ready to raise their prices but hesitates when a potential client asks about their rates.
The person who keeps wondering if they should start dating again but never actually goes on a date.
Indecision takes up energy that could be used for action.
2. It Erodes Self-Trust
Every time we tell ourselves we’re going to do something—and then don’t—we send ourselves a message:
I don’t trust myself to follow through.
And when that pattern repeats, we start to believe it.
I’ve had moments where I told myself, I just don’t follow through on things. But looking back, the problem wasn’t that I lacked follow-through—it was that I had never actually committed in the first place.
Once I started making clear, real decisions, everything changed. My confidence grew—not because I got everything right, but because I started trusting myself to take action instead of staying stuck in limbo.
3. It Slows Down Results
You don’t know if a workout plan works until you try it consistently.
You don’t know if moving to a new city is the right choice until you take steps to explore it.
You don’t know if your coaching business will grow until you actually market your offers, make invitations, and trust the process.
The longer we stay in indecision, the longer we delay the clarity, feedback, and momentum that come from actually doing the thing.
This doesn’t mean we should rush decisions just for the sake of it. But it does mean that once we choose, we need to commit.
Because without commitment, there’s no real progress.
Where Are You Stuck in Half-Decisions?
Take a moment and reflect:
Where have I been going back and forth on a decision without taking action?
What is the real reason I’m hesitating? Is it fear of making the wrong choice, fear of failure, or something else?
If I knew that either choice could work, which would I choose today?
This is your invitation to notice where you’ve been holding yourself in limbo.
Next week, we’ll dive into how to finally commit and follow through once you’ve made a decision.
Until then, email me and let me know: Where are you struggling with indecision right now? I’d love to hear what’s coming up for you.
With immense appreciation & gratitude. Always.
