How I built a soulful business when I thought I couldn’t
Katie Pulsifer Katie Pulsifer

How I built a soulful business when I thought I couldn’t

So when I left my corporate career and fell in love with coaching, I pursued it with the quiet assumption that I'd always need to work inside someone else's business. And honestly, that belief led me somewhere extraordinary. It's the reason I became a candidate for executive leadership at The Life Coach School. I wasn't looking to leave. I was all in on someone else's vision because I genuinely believed I wasn't built to carry my own.

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The Subtle Ways We Abandon Ourselves (and How to Come Home Again)
Katie Pulsifer Katie Pulsifer

The Subtle Ways We Abandon Ourselves (and How to Come Home Again)

As you settle in, you do a quick scan of your day, not a formal inventory, just that little check-in we can’t help but do. What kind of day was it? How did I do today? And how am I feeling right now?

And the truth is, you’re not exactly sure how to name the emotion.

It isn’t failure. You got so much done. You answered the emails, moved projects forward, handled logistics for your family, and kept your promises to others.

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When You’re Taking Responsibility That Isn’t Yours
Katie Pulsifer Katie Pulsifer

When You’re Taking Responsibility That Isn’t Yours

As I listened, I felt this ache travel from my heart to my belly. Her words landed hard because they were so familiar. I could hear myself in her voice. I could feel all the times I’ve said something nearly identical to myself.

All the times I’ve taken responsibility for something that wasn’t actually mine to take.

And how habituated that pattern can become.

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The Quiet Labor Of Invisible Work
Katie Pulsifer Katie Pulsifer

The Quiet Labor Of Invisible Work

I describe this season as being in the basement of a house, digging and building the foundation one cement brick at a time. You wouldn’t necessarily know it because there’s no house standing on top of it yet that I can invite you over to see. But I’m down there, digging and laying the bricks.

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Thinking vs. Doing: Why Your Busy Brain Isn’t Always Progressing
Katie Pulsifer Katie Pulsifer

Thinking vs. Doing: Why Your Busy Brain Isn’t Always Progressing

And when your brain is working really hard at thinking, it can trick you into believing you’re moving forward, when in reality, nothing is happening outside your head.

No decision has been made. No action has been taken. There’s nothing you could point to as proof.

Thinking feels busy. Doing creates evidence.

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The Quiet Restlessness You Can’t Ignore
Katie Pulsifer Katie Pulsifer

The Quiet Restlessness You Can’t Ignore

That quiet restlessness isn't a sign something's wrong. It's a part of you asking to be expressed — and you can't think your way to the answer, you have to listen.

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Collecting Evidence of What’s Working
Katie Pulsifer Katie Pulsifer

Collecting Evidence of What’s Working

The problem arises when we only believe biased stories, assuming that the bad is the whole truth.

That’s why one of the most valuable practices we can create, especially as parents, partners, coaches, and leaders, is to collect evidence of everything that is working intentionally.

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It All Started with a Juicy Peach
Katie Pulsifer Katie Pulsifer

It All Started with a Juicy Peach

Everything in my life at that time was about meeting expectations. What my career needed from me. What my failing marriage required of me. What mothering an eleven-year-old demanded of me. I had grown so used to making decisions and choices through the lens of other people's needs, systems, and structures that I didn't even recognize the lens anymore. I thought it was me.

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When You Can’t Stop Thinking About Your Clients
Katie Pulsifer Katie Pulsifer

When You Can’t Stop Thinking About Your Clients

A thought. Followed by an image. Then, an insight about what we had just unearthed together. Something I hadn’t seen earlier when I was sitting in “coach” mode, but was now fully landing in the quiet of my kitchen, with pesto shrimp simmering and Noah Kahan playing in the background.

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The Emotion I’m Relying On Most Right Now
Katie Pulsifer Katie Pulsifer

The Emotion I’m Relying On Most Right Now

Because this particular chapter of my life isn’t just asking me to do more. It’s asking me to be more. Someone new.
Someone bigger. Braver. More visible.
More honest.
More whole.

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You Don’t Have to Feel Ready First
Katie Pulsifer Katie Pulsifer

You Don’t Have to Feel Ready First

So many of us turn down incredible opportunities not because we don’t want them, but because we haven’t given ourselves permission to feel unready.

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When I Stopped Making Myself Wrong
Katie Pulsifer Katie Pulsifer

When I Stopped Making Myself Wrong

Every time I completed something meaningful, whether supporting loved ones through a difficult time, hosting an event, or launching a new idea at work, I braced for what always came next: regret.

Not because things had gone terribly wrong. But because I only looked for what had.

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When a Coach Fully Claims Her Authentic Way
Katie Pulsifer Katie Pulsifer

When a Coach Fully Claims Her Authentic Way

And I've been there too. There were many years when I was caught in the loop of shoulds, trying to follow the rules, replicate what worked for someone else, and show up in ways that never felt quite right for me. The results? Disconnected. Scattered. Pretending. (Ouch, that one is hard to admit out loud.) And second-guessing everything.

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What If Stuckness Is Just A Waiting Room?
Katie Pulsifer Katie Pulsifer

What If Stuckness Is Just A Waiting Room?

We’ve been taught to panic when things feel slow or when we have to wait.
To interpret stillness as failure or not-enoughness.
We’ve been trained to make it mean we’re not productive enough, not moving as fast as we should, not doing enough.

And I want to gently challenge that.

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The Number of Times I Want to Quit My Business (In a Day)
Katie Pulsifer Katie Pulsifer

The Number of Times I Want to Quit My Business (In a Day)

Building a business, finding my voice, writing in a way that connects, figuring out what to say, keeping up with marketing trends, algorithms, and whatever Substack is doing this week... it’s exhausting. And some days I just want to lie down and read a book. (Okay, most days.)

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When the Past Feels Like Proof
Katie Pulsifer Katie Pulsifer

When the Past Feels Like Proof

Hindsight bias is when the past feels like proof of what’s coming.

It convinces you that what happened before is exactly how it will go again.


And it makes the fact that things didn’t work out last time feel like a personal failure you should have definitely seen coming.

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How Coaching Changed the Way I Lead (And Why It Will Change Yours Too)
Katie Pulsifer Katie Pulsifer

How Coaching Changed the Way I Lead (And Why It Will Change Yours Too)

When someone delays turning in part of a team project, it's easy to label them as disorganized, distracted, or just not committed. But if you pause long enough to consider what's underneath the surface, you might notice something entirely different. Maybe they're nervous about how their work will be received. Maybe they're unsure how to ask for help. Maybe they're mentally exhausted from something happening at home that has nothing to do with work.

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